If you move around in Bangalore these days, you will notice the advertising blitzkrieg that has been unleashed. I have no problem with advertising, but when some enthusiastic Area sales manager/ marketing manager thinks he has to be innovative and goes overboard I get pained. So what is the issue?
To create what in marketing parlance " a new marketing asset" vodafone has splashed the trees in Bangalore with metal ad boards which have a metal angle which needs to be nailed to the tree and the ad juts out. While vodafone did nothing to help these trees grow or maintain them, it makes full use of this. This damages the tree ( to whatever little extent - I don't care) , and encourages other businesses to do the same. In no time I am sure, the trees in Bangalore will have this all over and we can bid goodbye to the trees. When you pay for getting your message across, its advertising, when someone else writes to give you exposure its publicity, but when you make use of public property , its Vandalism - and Vodafone is no less than our irresponsible political parties....
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